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"Central Group Online .... has studied the deal and signed the agreement to acquire Zalora business in Thailand," Narumon Wipajaroen, company secretary for Central Group Online (COL.BK) , said in a statement.
Zalora Group said in a statement that it was also selling its Vietnam business. A spokeswoman for Central Group declined to comment on the Vietnam business.
The two groups did not give financial details of the deals but a media report said the Thai and Vietnam deals were done at $10 million each.
E-commerce in Southeast Asia has become a focus for consumer firms. China's biggest e-commerce company Alibaba Group Holding Ltd (BABA.N) earlier this month announced a deal to buy a controlling stake in Southeast Asian online retailer Lazada Group for about $1 billion.
Central Group, like most major Thai retailers, is looking to expand its e-commerce business to win back customers who increasingly prefer to shop online.
It is controlled by the Chirathivat family, the third-richest in Thailand. The group is among the bidders 寵物零食for French retailer Casino Group's (CASP.PA) Big C supermarket chain in Vietnam.
Zalora is part of Global Fashion Group, the e-commerce firm backed by Sweden's Kinnevik (KINVb.ST) and Germany's Rocket Internet (RKET.DE) .
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